Course: Fundamentals of Marketing, Fourth Edition
Author: Eugene M. Johnson
Price: $79.95
CEUs: 2
Description: This course provides an introduction to the practice and philosophy of modern marketing. Constructed around the central theme of marketing as a mix of product distribution, price, and promotion, this course has been updated to cover the emergence of new groups of buyers, the impact of the global economy, and the roles of the internet, technology, and e-commerce. It highlights current cases addressing relationship marketing, customer service, branding, and personal selling.