||Fundamentals of Business Writing
||Joseph C. Mancuso, Yvonne V Chabrier
||American Management Association
|Field Of Study:
|Purchase This Course
This groundbreaking approach to the writing basics challenges you to spend more
time planning and revising documents and less time actually writing.
Following this practical guidance, you'll master a proven four-step process you
can apply to any writing task. With practice you will learn
to analyze your purpose and your audience, organize the content of your document, then write
quickly without editing, and finally revise.
You also get specific tools you can use whenever you sit down to write-tools that take
the procrastination out of the job. These include a Purpose and Audience Analysis Sheet,
brainstorming techniques, and a handy Editor's Checklist for revisions.
There's even advice on formatting your work to be more reader-friendly.
You'll learn how to:
- Replace old attitudes about writing
- Change your writing approach from school-based to business-based
- Examine your readership and reasons for writing
- Apply a five-step organizing procedure
- Write a lightning-fast draft
- Revise your work as an outside editor would
- Clarify your language
Develop a process for clear and effective business writing
by focusing on planning and revising documents.
About This Course
As one course among many offered in our curriculum, Fundamentals of
Business Writing has been designed specifically for the practicing manager
and the future manager. It provides private, self-paced, individualized study;
learning and self-evaluation through in-text exercises.
Paralleling a business school course study, our curriculum makes
available a stable, inclusive, and continuing transmittal of practices and perspectives
to those working managers who, on their own time and at their
own pace, want to continue their education.
Joseph C. Mancuso, Ph.D., develops and teaches technical communication
courses at Texas Instruments in Dallas. He has written two textbooks,
Mastering Technical Writing (Addison Wesley, 1990) and Technical Editing
(Prentice Hall, 1992), and more than a dozen articles for The Technical
Writing Teacher Technical Communication, Journal of Technical Writing and
Communication, and other journals. He has served as a faculty member at the
University of North Carolina, Chapel Hill, and at the University of North
Texas, where he developed and directed the Technical Writing Program.
Yvonne V Chabrier, a consultant on business communications, teaches
seminars and writes training materials on business presentations for several
corporations, including AT&T, Digital Equipment Corporation, Ford
Motor Company, Bank of Boston, and GTE Laboratories. She was a
reporter for LIFE magazine, and is also a feature writer for The Washington
Post, Boston Magazine, and other periodicals.
The publisher wishes to thank B. E. Morefield, Quality Consultant, NCR
Corporation of Dayton, Ohio, and John Vittal, GTE Laboratories of Waltham,
Massachusetts, for their help in reviewing the manuscript of this course.
Table Of Contents
How To Take This Course
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