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Course Title: Fundamentals of Business Writing
Author: Joseph C. Mancuso, Yvonne V Chabrier
Provider: American Management Association
Price: $79.95
CEU Credits: 1
Level: Fundamental
Field Of Study: N/A
Prerequisites: None
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This groundbreaking approach to the writing basics challenges you to spend more time planning and revising documents and less time actually writing. Following this practical guidance, you'll master a proven four-step process you can apply to any writing task. With practice you will learn to analyze your purpose and your audience, organize the content of your document, then write quickly without editing, and finally revise. You also get specific tools you can use whenever you sit down to write-tools that take the procrastination out of the job. These include a Purpose and Audience Analysis Sheet, brainstorming techniques, and a handy Editor's Checklist for revisions. There's even advice on formatting your work to be more reader-friendly.

You'll learn how to:

  • Replace old attitudes about writing
  • Change your writing approach from school-based to business-based
  • Examine your readership and reasons for writing
  • Apply a five-step organizing procedure
  • Write a lightning-fast draft
  • Revise your work as an outside editor would
  • Clarify your language

Course Objective:

Develop a process for clear and effective business writing by focusing on planning and revising documents.

About This Course

As one course among many offered in our curriculum, Fundamentals of Business Writing has been designed specifically for the practicing manager and the future manager. It provides private, self-paced, individualized study; learning and self-evaluation through in-text exercises. Paralleling a business school course study, our curriculum makes available a stable, inclusive, and continuing transmittal of practices and perspectives to those working managers who, on their own time and at their own pace, want to continue their education.

Joseph C. Mancuso, Ph.D., develops and teaches technical communication courses at Texas Instruments in Dallas. He has written two textbooks, Mastering Technical Writing (Addison Wesley, 1990) and Technical Editing (Prentice Hall, 1992), and more than a dozen articles for The Technical Writing Teacher Technical Communication, Journal of Technical Writing and Communication, and other journals. He has served as a faculty member at the University of North Carolina, Chapel Hill, and at the University of North Texas, where he developed and directed the Technical Writing Program. Yvonne V Chabrier, a consultant on business communications, teaches seminars and writes training materials on business presentations for several corporations, including AT&T, Digital Equipment Corporation, Ford Motor Company, Bank of Boston, and GTE Laboratories. She was a reporter for LIFE magazine, and is also a feature writer for The Washington Post, Boston Magazine, and other periodicals.

The publisher wishes to thank B. E. Morefield, Quality Consultant, NCR Corporation of Dayton, Ohio, and John Vittal, GTE Laboratories of Waltham, Massachusetts, for their help in reviewing the manuscript of this course.

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