Gain the skills to:

• Analyze situational factors within the organization, within the industry, and in the external environment
• Identify and prioritize key strategic issues
• Develop and evaluate alternative strategies
• Implement the strategic plan while maintaining constant exchange of information throughout the organization

Here is everything you need to develop a top-notch strategic plan. This new edition goes beyond the traditional concepts of planning and shows you how to prepare plans that combine strategy with competitive intelligence. The resulting plan will dramatically increase your company's odds for long-term success and profitability.

Learn how to:

• Develop a mission statement that strengthens and clarifies your plan
• Reduce costs by reducing risks
• Analyze how the external environment affects your company's financial health
• Win commitment to your plan at all levels of your organization

Course Objective:

 Employ techniques to identify and prioritize key issues, develop strategies, and implement the strategic plan. Understand how to gain commitment throughout the organization.
 

About This Course:

As one course among many offered in the American Management Association's curriculum, How to Develop the Strategic Plan, Third Edition, has been designed specifically for the practicing manager and the future manager. It provides private, self-paced, individualized study; learning and self-evaluation through in-text exercises.

Emery A. Trahan is an assistant professor and the Joseph G. Riesman Research Professor in the Finance and Insurance Group of the College of Business Administration at Northeastern University in Boston, MA. He has served as a senior accountant for Peat, Marwick, Mitchell & Co. and as controller for a wholly owned subsidiary of Interpace Corporation. Dr. Trahan has published articles on corporate financial policy and strategy in a wide variety of finance journals and co-authored the third edition of A Financial Approach to Mergers and Acquisitions for the American Management Association. He is active in many finance associations, teaches in several  executive education programs, and consults on corporate finance and valuation issues. Professor Trahan holds a bachelor of science degree in accounting and a master's and a doctoral degree in financial economics, and is a certified public accountant.

William E Crittenden has taught courses on such topics as industry and environmental analysis, strategy formulation, and strategy implementation as associate professor of strategy and policy at the College of Business Administration at Northeastern University. Professor Crittenden also taught at the University of Arkansas and Florida State University, and has lectured at the Center for Industrial Science and Technology in Dalian, China, and at Banco Nacional de Comercio Exterior in Monterrey, Mexico. He is part of the core faculty for executive education at the International Marketing Institute in Chestnut Hill, MA, and has consulted with various private, public, and nonprofit organizations. A member of numerous professional organizations, Dr. Crittenden has research and teaching interests in business strategy and policy. He has published in such journals as Information and Management, Strategic Management journal, and journal of Managerial Issues. Dr. Crittenden holds a bachelor of arts degree from the University of Michigan, a master's degree in business administration from Auburn University, and a doctorate from the University of Arkansas.

The publisher wishes to thank Scott T. Homan, James J. Jurinski, and Eliot Sherman for reviewing the manuscript of this course.

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